The boyfriend of invention: Young entrepreneur creates birth control reminder app

Aaron Lebel has created an app to remind women to take their birth control pill each day.

WEST HAVEN — Ever forget to take your birth control pill?

Well, now there’s even an app for that, and its inventor is a male student at Carnegie Melon University, a graduate of Hamden Hall, who grew up in West Haven where his family still lives.

Aaron Lebel, 21, son of Michelle and Amer Lebel, who own “The Corner Brunch,” a wildly popular restaurant in Milford, said he found through conversation with his longtime girlfriend and others, that it was sometimes a problem to remember to take the pill each day.

Realizing that could lead to the big problem of unwanted or untimely pregnancy, Aaron Lebel did some research and found that 93 percent of women miss at least pill each year.

“I think this is a big problem. I just wanted to solve the problem,” Lebel said.

So Lebel, a rising senior majoring in machine learning and statistics, wrote an app through coding and made it part of a major digital entrepreneurial endeavor he co-founded that helps freelance beauty service providers get clients. He said that venture, called Pairi Inc. is like an Airbnb for beauty services.

The pill-reminding app is called “Dot” and can be accessed from the Pairi website’s upper right corner under “Buy Dot.”

For $1.99 per month, subscribers will get a daily text at the time they are supposed to take their pill.

“It’s one less thing to worry about,” Lebel said. “I like that it solved a problem

Only about five weeks out of the gate, they have 12 subscribers — including Lebel’s girlfriend — and he said, “It seems like it’s really helped them. It’s given them peace of mind.”

Users go to the app, enter their name, phone number and time they take the pill to get a “discreet” reminder to take the pill.

The program sends the reminder, so users never have to remember to reset it, Lebel said.

Users can choose from variously worded reminders that include, “Have a great day! —Dot,” “Happy Friday! Have a great weekend! — Dot,” “Hope you get to sleep in today — Dot, “Here’s your Dot reminder! -Dot.

Some are more direct, including, “Remember to take your pill! — Dot,” “It’s time to take your pill! — Dot,” “Don’t forget to take your pill! — Dot.”

“Our goal is to keep it discreet,” Lebel said.

Lebel, who attended St. Thomas Catholic School in New Haven, and has two sisters, ages 19 and 10, cofounded Pairi Inc., his most major entrepreneurial project, when he was a college junior.

He is the chief financial officer of Pairi and is working on the project full-time since April.

“Our goal is to make business better for beauty service providers,” he said.

Lebel said he and his team have raised more than $15,000 in grant funding, and in April were finalists at Silicon Valley’s premier startup incubator.

He said they are looking to raise $100,000 by September “to accelerate our initial growth. “

Mom Michelle Lebel is proud of her son’s initiative to create the DOT app. She recently posted on Facebook:

“My son Aaron, (A Carnegie Mellon Senior) having sisters and a long term girlfriend realized that an everyday problem for us ladies is remembering to take birth control pills. Let’s be honest ladies... we’ve all forgotten. He created this app... for $2 a month it will text you a discreet reminder (every day) at the time you choose!”

The Lebel family’s restaurant, The Corner Brunch, 105 River St. in Milford, is a thriving place that was once featured on the Cooking Channel show “Road Trip with G. Garvin,” who called their food “awesome.”

They are so widely known for their unique dishes created by Aaron’s dad, Amer, that one man famously flew his longtime girlfriend to the restaurant from Germany for breakfast on her 32nd birthday, declaring that she was hard to buy for and she had fallen in love with the restaurant during a previous road trip through New England.

The cozy little restaurant specializes in unique breakfast and brunch dishes.

Connecticut Media Group